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单选题What is the passage mainly about?A How to make a good advertisement?B What is a good advertisement?C Advertisements are not always true.D Consumers should have confidence in advertisements.

题目
单选题
What is the passage mainly about?
A

How to make a good advertisement?

B

What is a good advertisement?

C

Advertisements are not always true.

D

Consumers should have confidence in advertisements.

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相似问题和答案

第1题：

— () — We would like to get in with the fall publication, if possible.

A.How much do you plan to spend on advertisement?

B.Which edition would you like your advertisement to appear in?

C.What do you want to say about your products in the advertisement?


参考答案：B

第2题：

(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.

(1).What will you possibly want to know from a washer advertisement?

A、some details

B、how much it will cost

C、its functions

D、all of the above.

(2).What is the author’s attitude towards most people’s claim that they never read advertisements?

A、doubt

B、agreement

C、acceptance

D、in favor of

(3).According to the text, which of the following statements is true?

A、only TV commercials are useful in daily life

B、advertisements help to change our life

C、advertisements should be serious

D、advertisements make us spend more money on newspaper, magazines and broadcast programs

(4).In the passage, the author is focusing on ____________.

A、how people buy things through advertisements

B、the useful service of advertisements to the community

C、how advertisers spend their money

D、the advantages and disadvantages of advertisements

(5).According to the passage, advertisements will NOT make us ____________.

A、buy something

B、know the functions of some new goods

C、learn some knowledge

D、forget the old things that are already known by people


参考答案：DABBD

第3题：

Which of the following is Not True?

A． Advertisement makes contribution to our pockets and we may know everything.

B． We can buy what we want.

C． Products of good quality don't need to be advertised.

D． Advertisement makes our life colorful.


正确答案：C
A、B、D项均可在文中找到依据；C项说优质产品不需要广告是错误的，一切产品都需要广告，新产品、老产品都需要。

第4题：

Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
What is the main idea of this passage ?

A.Advertisement．
B.The benefits of advertisement．
C.Advertisers perform a useful service to communities．
D.The costs of advertisement．

答案：C
解析：
整篇文章都在介绍广告对社会服务的有用性，故选C。

第5题：

Which of the following is the best title for the passage?

A．HOW to Behave Well．

B．What is Most Important for a Job Interview．

C．To Have Good Manners before a Boss．

D．Try to find a Good Job．


正确答案：B
这段文章讲述了一个年轻人为什么能在众多的求职者中获胜的原因，从而告诉人们一个道理，在工作面试的时候，究竟什么是最重要的。而不是说“试着找一个好工作”或“在老板面前有一个好的举止”等。

第6题：

30． What's the passage mainly about?

A． How to become a top student．

B． How to plan your time．

C． How to study English．

D． How to take notes．


正确答案：A
30．A【解析】整篇文章都是关于如何成为一名顶尖学生的技巧，故A项正确。

第7题：

30． What is the passage mainly about? 、

A． We must make more friends．

B． Don-t quarrel with our parents．

C． What should we do when our parents quarrel．

D． Sometimes we must stay away from our parents．


正确答案：C
C【解析】全篇都是写关于父母吵架时，“你”应该怎么做的建议。

第8题：

－－－ Hi, Mary, how are you getting on ?－－－().

A、No well, I’m afraid

B、Good, how are you then?

C、Very well, thanks, and you?

D、Quite good, what about you?


参考答案：C

第9题：

Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
Which of the following is NOT true?

A.Advertisement makes contribution to our pockets and we may know everything．
B.We can buy what we want．
C.Good quality products don't need to be advertised．
D.Advertisement makes our life colorful．

答案：C
解析：
A选项说广告可以为我们的口袋做贡献而且我们可以知道很多事情，符合文章内容。B选项说我们可以买到我们想买的东西，文章里说的是我们买东西，很多时候都是根据广告的内容去买的，所以也符合文章内容。C选项说好品质的东西不需要做广告，文中没有提到。D选项说广告使我们的生活更加多彩，文章说了诸多广告的好处，可以推断出这个结论。所以答案选C。

第10题：

Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
The passage is__________．

A.Narration
B.Description
C.Criticism
D.Argumentation

答案：C
解析：
考查文体判断。A是记叙文，B是说明文，C是评论文，D是议论文。由文章大意可知选C。

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