“Corporate Identity”作为一个专门术语,首次出现于()A、1950年B、1960年C、1970年D、1980年

题目

“Corporate Identity”作为一个专门术语,首次出现于()

  • A、1950年
  • B、1960年
  • C、1970年
  • D、1980年
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相似问题和答案

第1题:

资料:What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.

According to the passage, what can attract customers’ eyes?

A.The corporate identity.
B.Quality of the product.
C.Packaging images.
D.All of above

答案:D
解析:
本题考查细节理解。
【关键词】attract customer’s eyes
【主题句】第1自然段“What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.”什么吸引客户?很明显,产品的质量是可以的,但是视觉形象的贡献很大。这不仅仅是包装的形象,而是整个公司的整体形象。
【解析】题目意为“根据文章,什么可以吸引客户的眼球?”选项A意为“公司标志”,选项B意为“产品质量”,选项C意为“包装形象”,选项D意为“以上全是”。根据主题句,A、B、C三个选项全对,故选项D符合题意。

第2题:

“Corporate Identity”作为一个专门术语,首次出现于()

A1950年

B1960年

C1970年

D1980年


A

第3题:

“课程”作为教育科学的专门术语始于 【 】

A.柏拉图

B.杜威

C.泰勒

D.斯宾塞


正确答案:D

第4题:

中国哲学中没有“理性”这样一个专门术语。


正确答案:正确

第5题:

在表中使用IDENTITY列时,每张表只允许有()IDENTITY列。

  • A、一个
  • B、两个
  • C、三个
  • D、四个

正确答案:A

第6题:

作为文学的一个专门术语,现实主义最早出现在十八世纪德国的剧作家()的理论著作中。

A席勒

B歌德

C卡莱尔

D莱辛


A

第7题:

CI是Corporate Identity的缩写,直译为企业形象识别,是企业形象识别系统的简称。


正确答案:正确

第8题:

在信息管理中,数据作为一个专门术语,它包括( )。

A.数字

B.文字

C.图像

D.声音

E.图表


正确答案:ABCD
在信息管理中,数据包括数字、文字、图像和声音。

第9题:

均钟作为一种弦准调律器的记载首次出现于文献()。

  • A、《乐记》
  • B、《左传》
  • C、《国语》
  • D、《礼记》

正确答案:C

第10题:

CI是英文Corporate Identity的缩写,中文直译为“()”,是企业形象识别的意思。


正确答案:产品识别