单选题A brand of cough syrup comes with a measuring cup attached so that customers can measure the proper dosage. A consultant has pointed out that this cup is unnecessary, since most customers have measuring cups at home. Since the cups increase the cost of

题目

单选题

A brand of cough syrup comes with a measuring cup attached so that customers can measure the proper dosage. A consultant has pointed out that this cup is unnecessary, since most customers have measuring cups at home. Since the cups increase the cost of packaging the cough syrup and reduce the total number of units that can be shipped in a standard package, the consultant advises that the company can increase its net revenue on this product (total revenue minus total costs) by selling the cough syrup without the measuring cups.　 Which of the following, if true, provides the strongest evidence that the company should not follow the consultant’s advice?

Studies have shown that customers who use cough syrup without a measuring cup frequently take either too little or too much of the medicine, rendering the dosage either ineffective or, in cases of overdose, dangerous.

The company has included a measuring cup with each bottle of cough syrup for the last 18 years.

Studies have shown that 85 percent of consumers possess at home either a measuring cup, a set of measuring spoons or both.

Many customers neglect to follow the recommended dosage of cough syrup even when the measuring cup is packaged along with the bottle of cough syrup.

Shipping the cough syrup bottles without the measuring cups will provide a marginal improvement in the number of cough syrup bottles that can be shipped is a standard package.

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相似问题和答案

第1题：

Sally ( ) a cup of coffee whenever she comes home.

A.feels like

B.feel

C.like

D.feels alike

正确答案：A

第2题：

听力原文：From an early date bankers have made a charge for the services which they provide for their customers.

(9)

A．From an early date the banker have charged a commission for their services.

B．From an early date the banker has an obligation to serve the customers.

C．From an early date the customers have charged a commission.

D．From an early date the customer has an obligation to serve the banker.

正确答案：A
解析：单句意思为“银行在一开始就会向其提供服务的客户收取费用”。make a charge和charge a commission都是“收费”的意思。

第3题：

The _____ power of the people in this town has been decreasing since most young people have left for the big cities.

A.shopping

B.purchasing

C.enduring

D.spending

参考答案：B

第4题：

请阅读Passage2。完成第小题。
Passage 2
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year's tournament on their smart phones, tablets and computers in record numbers.
A surge of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team's loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport's appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting, The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN's WoAd Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC's 2012 Olympics coverage. Univision has streamed 1.Sm hours since the start of the tournament.
Last week's USA vs. Germany match drew a record 1.Tm streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday's USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January's Super Bowl peaked at l.lm.
While the elimination of the US team leaves a question mark over US fans' interest in the rest of the tournament, Univision's audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa,football's governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN's feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.

Which of the following statements is Not true?
查看材料

A．More Americans choose to watch the World Cup by smart phones, tablets and computers than before.
B．After the elimination of the US team, Americans still focus on non-US games.
C．Most matches of the World Cup are shown during business hours.
D．The large demand of the World Cup has a negative effect on ESPN's feeds.

答案：A

解析：

选项A意为“更多的美国人选择通过智能手机、平板电脑和电脑观看世界杯比赛”，这与第一段“The World CuD has becclme the most streamed live sporting event the US has ever seen，as Americans tuned in to this year’s tournaInent on their smart Dhones，tablets and computers in record numbers．”意思一致，故正确；选项B意为“美国队淘汰后．美国人依然关注没有美国队参加的比赛”．这与文章第七段末句提到的“Univision的观众对观看没有美国队参加的比赛一直热情很高”相矛盾．以偏概全。

第5题：

Passage 1
Plants and animals that have been studied carefully seem to have built-in clocks. These biological clocks, as they are called, usually are not quite exact in measuring time. However, they work pretty well because they are "reset" each day, when the sun comes up.
Do pigeons use their biological clocks to help them find directions from the sun? We can keep pigeons in a room lit only by lamps. And we can program the lighting to produce artificial "days",different from the day outside. After a while we have shifted their clocks. Now we take them far away from home and let them go on a sunny day. Most of thegn start out as if they know just which way to go, but choose a wrong direction. They have picked a direction that would be correct for the position of the sun and the time of day according to their shifted clocks.
It is known and experimented that homing pigeons can tell directions by the sun. But what happens when the sky is darkly overcast by clouds and no one can see where the sun is? Then the pigeons still find their way home. The salne experiment has been repeated many times on sunny days and the result was always the same. But on very overcast days clock-shifted pigeons are just as good as normal pigeons in starting out in the right directions. So it seems that pigeons also have some extra sense of direction to use when they cannot see the sun.
Naturally, people have wondered whether pigeons might have a built-in compass—something that would tell them about the directions of the earth's magnetic field. One way to test that idea would be to see if a pigeon's sense of direction can be fooled by a magnet attached to its back.
With a strong magnet close by, a compass can no longer tell direction.
To test the idea, a group of ten pigeons had strong little magnet bars attached to their backs.
Another group carried brass bars instead which were not magnetic. In a number of experiments,both groups were taken away from home and let go. On sunny days none of the magnet-pigeons was fooled. They were just as good as the brass-pigeons in starting out in the right direction toward home. On cloudy, overcast days, however, with no sun the brass-pigeons chose the right direction,but the magnet-pigeons were in trouble. They later started out in different directions and acted completely lost.

Which is true about pigeons' finding directions?
查看材料

A．With a brass on back they can find directions sooner.
B．They can find directions better than other birds.
C．They use the earth's magnetic field and the sun to find directions.
D．They can find directions only to their home.

答案：C

解析：

根据文中研究太阳和地球磁场对鸽子生物钟影响的实验可知，二者都能帮助鸽子辨别方向。因此C项正确。

第6题：

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(共鸣)with your potential clients. However, you should think more about how to develop a marketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.

Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.

Embrace user-generated content. According to a survey of 839 millennia’s(千万富翁)they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.

Help customers solve a problem. As perfectly stated on Hubs pot,”You’re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.

Let customers interact. No matter the product or service you’re offering, your customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small business owners to each other and helpful resources through its open forum.

26. This article mainly talks about().

A. some marketing strategies

B. your potential clients

C. communicative skills

27. You are suggested in the second paragraph to().

A. fight against your opponent

B. find

allies with someone else

C. always focus on yourself

28. To embrace user-generated content does good at().

A. making friends with strangers

B. choosing capable employees

C. Carrying out advertisement

29. Which of the following is NOT a way of helping customers solve a problem?

A. creating how-to-content

B. listening to customers

C. having dinner with customers

30. AMC created an online tool so that().

A. one can write down what he imagines

B. your dreams and thoughts will come true

C. they can gather information from customers

参考答案：26、A 27、B 28、C 29、C 30、A

第7题：

The book has been translated into thirty languages since it _____on the market in 1973.

A.had come

B. has come

C. came

D.comes

正确答案：C

第8题：

How many () can you see on the table ?

A、cups of milk

B、cup of milk

C、a cup of milk

参考答案：A

第9题：

请阅读Passage2。完成第小题。
Passage 2
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year's tournament on their smart phones, tablets and computers in record numbers.
A surge of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team's loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport's appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting, The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN's WoAd Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC's 2012 Olympics coverage. Univision has streamed 1.Sm hours since the start of the tournament.
Last week's USA vs. Germany match drew a record 1.Tm streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday's USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January's Super Bowl peaked at l.lm.
While the elimination of the US team leaves a question mark over US fans' interest in the rest of the tournament, Univision's audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa,football's governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN's feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.

What can we conclude from the first two paragraphs?
查看材料

A．The World Cup broadcast has broken its record in America.
B．Americans' interest in football has surged this year.
C．Smart phones and tablets become more and more popular.
D．Americans were not interested in The World Cup previously.

答案：B

解析：

文章前两段讲到，今年世界杯成为美国有史以来在流媒体上实时播放量最大的体育赛事。今年美国人对足球兴趣激增．还推动ESPN和西班牙语电视网Univision的收视率创下纪录。收视率的上涨是由于美国人对足球兴趣的增加，因而，前两段的中心句是“今年美国人对足球兴趣激增”，B项正确。

第10题：

请阅读Passage2。完成第小题。
Passage 2
The World Cup has become the most streamed live sporting event the US has ever seen, as Americans tuned in to this year's tournament on their smart phones, tablets and computers in record numbers.
A surge of US interest in football this year has also led to record television audiences for broadcasts on ESPN and Uni-vision, the Spanish-language network. The US team's loss on Tuesday to Belgium averaged a 9.6 overnight rating on ESPN, according to Nielsen, the highest for any World Cup match the network has broadcast.
But a 50 per cent surge in live streaming compared with the previous record, set during the 2012 London Olympics, shows that the sport's appeal has grown particularly among younger, more digital, fans. Young people are energetic and fond of sporting, The World Cup is a great tournament of football, so they must be attractive. On the other hand, now the electronic devices are developing rapidly, more people have smart phones, tablets and computers. Then to watch the World Cup becomes much easier.
US viewers have so far watched nearly 30m hours of streaming video on ESPN's WoAd Cup website and apps, the network said, beating the previous record of 20.4m viewing hours during NBC's 2012 Olympics coverage. Univision has streamed 1.Sm hours since the start of the tournament.
Last week's USA vs. Germany match drew a record 1.Tm streaming viewers to ESPN at its peak, with streaming on Univision peaking at 747,000. Tuesday's USA vs. Belgium match peaked at 1.5m streams on ESPN and 680,000 on Univision.
In comparison, live streaming of January's Super Bowl peaked at l.lm.
While the elimination of the US team leaves a question mark over US fans' interest in the rest of the tournament, Univision's audience for non-US games has been robust.
Univision said its broadcast on Sunday of the Mexico vs. Netherlands match was the most-watched programme, of any kind, in US Spanish-language TV history, with an average 10.4m viewers. Its audiences have been the largest in cities with large Spanish-speaking populations, such as Miami, Los Angeles, Houston and New York.
With most matches being shown during business hours, Americans are increasingly turning to their devices, such as smart phones, tablets and computers to keep up with the tournament. Fifa,football's governing body, said US fans make up 20 percent of its global digital audience and are spending more time on its website and apps than fans in Brazil, Germany, England and France combined.
With different kind of electronic devices to watch World Cup, the number of audience becomes larger. The flood of demand caused some problems with ESPN's feeds, leading frustrated viewers to take to Twitter to complain about the match cutting out. That had also happened during the USA vs. Germany game.

The best title of the passage may be__________.
查看材料

A．World Cup Becomes Streaming Success for US TV
B．More Americans Become Interested in Football
C．Football Fans from America are Increasing
D．World Cup Play an Important Role in the US

答案：A

解析：

本文主要讲述了今年世界杯成为美国有史以来在流媒体上实时播放量最大的体育赛事。文章的每一段几乎都围绕“世界杯播放量”展开，A项意为“世界杯成功居于美国在流媒体播放量之首”，能够完整概括本文内容．其他选项表述均片面．因此，正确选项为A。

单选题A brand of cough syrup comes with a measuring cup attached so that customers can measure the proper dosage. A consultant has pointed out that this cup is unnecessary, since most customers have measuring cups at home. Since the cups increase the cost of

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