______The advertisement on the local newspaper provided an u

Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
What is the main idea of this passage ?

A.Advertisement．
B.The benefits of advertisement．
C.Advertisers perform a useful service to communities．
D.The costs of advertisement．

资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.

How can people support the UNISON?

A.by registering their support on the internet.
B.by applying for a job in UNISON.
C.by distributing newspaper adverts to people in the community.
D.all above.

共用题干
Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.

Paragraph 3______
A: Keeping Good Relations with Local Businessmen
B: Service Provided by Local Newspapers
C: Large Circulation of the National Newspapers
D: Special Features of Local Newspapers
E: Power of Local Newspapers
F: Popularity of Local Newspapers

共用题干
Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.

British people have the habit of reading newspapers in the______.
A: a lot of money
B: British people
C: morning
D: local people
E: national issues
F: local issues

共用题干
Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.

Many local newspapers in Britain are making______.
A: a lot of money
B: British people
C: morning
D: local people
E: national issues
F: local issues

共用题干
Local Newspapers in Britain
1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.
2. Local newspapers are just as popular as the national ones in Britain.Local papers have a weekly circulation of 1 3 million.Nearly every town and country area has its own paper,and almost every local paper is financially holding its own.Many local newspapers are earning good profits.
3. Local newspapers have their special characteristics.They mainly satisfy interest in local events-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news .If there is no room for it in this week's edition,a news item can be held over until the following week.
4. The editor of a local newspaper never forgets that the success of any newspaper depends on advertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.
5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest.

Paragraph 5______
A: Keeping Good Relations with Local Businessmen
B: Service Provided by Local Newspapers
C: Large Circulation of the National Newspapers
D: Special Features of Local Newspapers
E: Power of Local Newspapers
F: Popularity of Local Newspapers