Advertisers tend to think big and perhaps this is why they're always coming in for criticism.

题目
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
The passage is__________.

A.Narration
B.Description
C.Criticism
D.Argumentation
参考答案和解析
答案:C
解析:
考查文体判断。A是记叙文,B是说明文,C是评论文,D是议论文。由文章大意可知选C。
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相似问题和答案

第1题:

If people ________we're very valuable they won't buy our stock.

A do think ;

B think ;

C don't think


参考答案:C

第2题:

--- I’d like to know if every body is here. ---_______.

A、You are always late

B、Tom came up.

C、Every one except Tom is

D、We’re wondering if he’s coming.


参考答案:C

第3题:

Advertisers tend to think big and perhaps this is why they're always coming in for criticism.

_____________________________________________________________________________


正确答案:
广告商总是雄心勃勃,也许这就是为什么他们老挨批评。

第4题:

Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
Why do the critics criticize advertisers?

A.Because advertisers often brag.
B.Because critics think advertisement is a "waste of money".
C.Because customers are encouraged to buy more than necessary.
D.Because customers pay more.

答案:A
解析:
第一段中第二句“Their critics seem to resent them because they have a flair for self-promotion”说批评是因为广告商太会自我吹嘘。A选项说因为广告商经常吹牛,符合文章的意思。B选项说因为广告浪费钱.虽然文中有提到,但是不是批评的原因。C选项说因为顾客被鼓励去买很多不需要的东西,属于推理过度。D选项说因为顾客花的钱更多了,和B选项一样不是批评的原因。故选A。

第5题:

Why do you think they had not a backup computer?

A. Because it was easy down.

B. Because it was very expensive.

C. Because it was not advanced enough.

D. Because it was not as big as the main computer.


正确答案:B

38.答案为B  根据各选项的比较及逻辑推断,没有备用电脑可能是经费问题,得出此题的答案为B

第6题:

Spring ( ), we may perhaps look forward to better weather.

A.coming

B.having come

C.to be coming

D.is coming


参考答案:B

第7题:

Inductive pattern of discourse ___________.

A.is from general to specific

B.is a pattern to present the conclusion at the beginning and then make it clear why the speaker is coming to that particular conclusion

C.tends to use a “detail-topic” order of presentation

D.is a pattern in which the point is to think in terms of images


正确答案:C
解析:本句参考译文:下列对归纳篇章模式的描述,正确的是______。【知识点来源:Unit 6】本题考查对归纳思维方式的理解。思维方式决定了篇章模式,如果写作者采用的是归纳思维方式,那么他/她所写的文章必然先呈现细节或支撑信息,最后得出结论或主题信息。

第8题:

Why do the critics criticize advertisers?

A. Because advertisers often brag.

B. Because critics think advertisement is a "waste of money".

C. Because customers are encouraged to buy more than necessary.

D. Because customers pay more.


正确答案:A
通过文章首句Advertisers tend to think big and perhaps this is why they’realways coming in for criticism.可以推出A项正确。

第9题:

What is odd is that they have perhaps most benefited from ambition — if not always their own then that of their parents and grandparents.


正确答案:
66. 【译文】奇怪的是他们也许已经从雄心壮志中获益颇多了——如果不是他们自己的雄心,那么就是他们父母的或祖父母的。
【解析】此句主语为 what引导的主语从句,谓语为 have benefited from,宾语ambition,破折号后 if 引导让步状语从句。此处破折号后的状语从句为补充说明,位置不变为宜。
重点词:ambition雄心壮志

第10题:

Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our
pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!
Which of the following is NOT true?

A.Advertisement makes contribution to our pockets and we may know everything.
B.We can buy what we want.
C.Good quality products don't need to be advertised.
D.Advertisement makes our life colorful.

答案:C
解析:
A选项说广告可以为我们的口袋做贡献而且我们可以知道很多事情,符合文章内容。B选项说我们可以买到我们想买的东西,文章里说的是我们买东西,很多时候都是根据广告的内容去买的,所以也符合文章内容。C选项说好品质的东西不需要做广告,文中没有提到。D选项说广告使我们的生活更加多彩,文章说了诸多广告的好处,可以推断出这个结论。所以答案选C。

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