produces higher margins than product sales along
generate recurring revenue
strengthens customer loyalty
renews automatically for the lifetime of the product
helps customers speed architectural planning and design
eliminates network problems
第1题:
A.enables efficient customer serviceeffctiveness
B.provides anempowered fronline workforce
C.createsA more informed management.
D.generates customer-specific configurations
E.automatically matches customer needs to solutions
F.provides an ROI analysis for decision-makers
第2题:
第3题:
Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).
1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()
2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()
3. According to the text, there are three types of media used in advertising.()
4. Product advertising is different from corporate advertising.()
5. This passage is mainly about the history of advertising.()
第4题:
第5题:
第6题:
If the current and wind are in opposite directions,the sea surface represents ______.
A.a greatly reduced wind speed
B.a higher wind speed than what really exists
C.a lower wind speed than what really exists
D.more turbulent winds
第7题:
第8题:
A. easier customer sales cycle
B. increased margins
C. fewer customer call backs
D. available financing options
第9题:
第10题: