传媒的定性研究（Qualitative Analysis）

（ ） Assesses the priority of identified risks using their probability of occurring，the corresponding impact on project objectives if the risks do occur，as well as other factors such as the time frame and risk tolerance of the project constraints of cost，schedule，scope，and quality.

A.Quantitative Risk Analysis
B.Qualitative Risk Analysis
C.Enterprise Environmental Factors
D.Risk Management Plan

资料：For the development of Crunchy Nut （a product）,K company has used various methods of primary data collection. Primary market data may involve qualitative research or quantitative research. Qualitative data is connected more about opinions, feelings and attitudes. Quantitative data is in numerical form and is usually gathered from a large sample of respondents.
Qualitative research establishes a conversation with consumers. It prompts consumer reaction to, for example, a new product idea and helps researchers understand what they think of it, how it makes them feel, why they find it interesting or not.
Qualitative research may be obtained through focus groups, where a moderator captures feedback from a group of six or seven consumers to the ideas shown to them. Those ideas may take the format of drawings or having new food prototypes to taste. Quantitative research may use questionnaires administered to large numbers of respondents. This allows statistical analysis. It may involve the use of scales, so numbers get associated with a particular meaning-for example, on an evaluation scale of 1 to 7, where 1 means very poor and 7 means excellent. Crucially those numbers need to be interpreted to enable the business to understand the consumers' overall response.

What is the passage about?

A.The development of Crunchy Nut.
B.K Company's production line.
C.Qualitative data collection.
D.Two approaches to data collection.

May be involved in the qualitative analysis of project risks().

A.Establish probability and influence matrix
B.Decision tree analysis
C.Sensitivity analysis
D.Modeling and simulation

The （ ） process ascertains which risks have the potential of affecting the project and documenting the risks' characteristics.

A.Risk Identification
B.Quantitative Risk Analysis
C.Qualitative Risk Analysis
D.Risk Monitoring anD.Control