单选题At 0100 you notice that the wind has become SSW’ly and has freshened. At 0200 you sight Stratford Point Lighted Bell Buoy “18” bearing 268°pgc. At 0215 the buoy bears 269°pgc. Which statement is TRUE?（）A You should alter course to the right to increase

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单选题

At 0100 you notice that the wind has become SSW’ly and has freshened. At 0200 you sight Stratford Point Lighted Bell Buoy “18” bearing 268°pgc. At 0215 the buoy bears 269°pgc. Which statement is TRUE?（）

You should alter course to the right to increase the rate of the bearing change

You are making more speed over the ground than you estimated

You should alter course to decrease the distance that you will pass off Middle Ground Shoal

You can hold the present course and safely pass buoy 18

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第1题：

Churchill Ice Cream has to date made two unsuccessful attempts to become an international company.

(d) What reasons would you suggest to explain this failure of Churchill Ice Cream to become an international

company? (5 marks)

正确答案：
(d) The two international strategies pursued to date are through organic growth (the stores in North America) and acquisition (the
companies in Germany and Italy). Neither seems to have worked. Here there seem to be some contradictions while global
tastes and lifestyles are argued to have developed – convergence of consumer tastes lies at the heart of this – but this does
not seem to have benefited Churchill. One questions the learning that these two unfortunate experiences have created. Of the
three core methods of achieving growth, namely organic, acquisition and joint venture, only joint venture remains to be tried.
The reasons for the international failures are clearly complex but one could argue that the strategy has been curiously na?ve.
Certainly, it has pursued a high-risk strategy. Exporting, perhaps through identifying a suitable partner, might create the
learning to lead to a more significant market entry. There is a need to understand local tastes; indeed the whole of the
marketing mix in the chosen market(s), and decide on appropriate strategy. A strategy based upon the acquisition of
companies and their consequent development represents a large investment of capital and requires considerable managerial
attention and expertise. Equally, the attempt to use the Churchill domestic format of opening its own stores creates both a
major financial commitment and the need to manage a radically different operation. One must seriously question whether
Churchill has these capabilities within a family-owned business. Clearly there are differences between the ice cream markets
in various countries, though the emergence of global brands suggests some convergence of tastes. Such differences reflect
differing cultures, tastes and competitive behaviour in each country. The lesson from Churchill’s international initiatives is that
national differences need to be carefully understood. There is little evidence that Churchill has understood these differencesor indeed learnt from them.

第2题：

Notice at office or daily life has different style. from letter.()

正确答案:对

第3题：

Using the situation stated in the Special window, a comparison of the cost schedule of August as compared to July shows that the magnitude ($ value) of the variance has _____ and the percentage change has _____.

A . Become worse, become worse

B . Become worse, improved

C . Improved, increased

D . Improved, become worse

E . None of the above are correct

正确答案：E

第4题：

A vessel has a strong wind on the port beam. This has the same affect on stability as ______.

A.weight that is off-center to starboard

B.increasing the draft

C.reducing the freeboard

D.increasing the trim

正确答案：A

第5题：

A psychrometer has two thermometers that provide dry bulb and wet bulb temperatures. By comparing these two temperature readings with a set of tables you can determine the ______.

A.atmospheric pressure

B.wind speed

C.relative humidity and dew point

D.wind chill factor

正确答案：C

第6题：

In Europe, soccer has a short history, but it has become part of the culture. ()

此题为判断题(对，错)。

正确答案：错误

第7题：

—David has made great progress recently. —_______， and _______. A. So he has；so you have B. So he has；so have you C. So he has；so do you D. So has he；so you have

正确答案：B

第8题：

106 Using the situation stated in the Special window, a comparison of the cost schedule of August as compared to July shows that the magnitude ($ value) of the variance has _____ and the percentage change has _____.

A. Become worse, become worse

B. Become worse, improved

C. Improved, increased

D. Improved, become worse

E. None of the above are correct

正确答案：E

第9题：

A fire has broken out on the stern of your vessel. You should maneuver your vessel so the wind ______.

A.comes over the bow

B.blows the fire back toward the vessel

C.comes over the stern

D.comes over either beam

正确答案：A

第10题：

In the Northern Hemisphere, when the wind at your location is northerly, the low pressure center causing the wind is located to your ______.

A.NNW

B.WSW

C.ESE

D.SSW

正确答案：C
在北半球，你所在位置有北风，由低压引起的风，低压中心在你的ESE。

At 0100 you notice that the wind has become SSW’ly and has f

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