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Practice 1　　● Your Managing Director has decided that the co

题目
问答题
Practice 1　　● Your Managing Director has decided that the company’s website should be improved and has asked you to consider ways of going about this.　　● Write a proposal for the Managing Director:　　● summarizing the strengths and weaknesses of the current website.　　● suggesting new services and information to be provided through the website.　　● explaining the benefits and the improvements would bring.　　● Write 200-250 words.
参考答案和解析
正确答案： 【参考范文】
To: Mr. Smith, Managing Director
From: John Walker, Head of the Administrative Department
Date: Feb. 28, 2012
Proposal on improving company’s website service This report aims at summarizing the strengths and weaknesses of the current website, and recommending new services and information to be provided through the website.
Strengths
Our current website can streamline business processes to improve efficiencies of operations. According to information provided by current website, we can analyze past customer behavior to anticipate the needs of customers, which allows suppliers and customers controlled access to the date they require.
Over the Web now we are capable of offering products and services to the customers. We can present products more effectively,take orders and invoice on-line, which means improving business profit and offering a faster,more responsive service for customers. Through website we have built our reputation on high quality products and personal service.
Weaknesses
Because we need to offer 24-hour website service, we have to take on more expenses. In order to tackle the potential systems failures we also need to keep up-to-date with technical advances.
Currently many e-commerce customers lack faith in system security. It’s difficult for customers to trust e-commerce when they can’t see the practices behind the promises.
Recommendation
I would like to recommend a portfolio of on-line service,combining online files with data collected about people’s off-line purchase to improve target promotions,thus making our website popular and depart from its once-serious image. With new offerings, the content makeover should attract enough users and keep them there long enough for the company to increase advertising and e-commerce sales to larger revenue.
解析： 暂无解析
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相似问题和答案

第1题：

The finance director of Blod Co, Uma Thorton, has requested that your firm type the financial statements in the form

to be presented to shareholders at the forthcoming company general meeting. Uma has also commented that the

previous auditors did not use a liability disclaimer in their audit report, and would like more information about the use

of liability disclaimer paragraphs.

Required:

(b) Discuss the ethical issues raised by the request for your firm to type the financial statements of Blod Co.

(3 marks)


正确答案：
(b) It is not uncommon for audit firms to word process and typeset the financial statements of their clients, especially where the
client is a relatively small entity, which may lack the resources and skills to perform. this task. It is not prohibited by ethical
standards.
However, there could be a perceived threat to independence, with risk magnified in the case of Blod Co, which is a listed
company. The auditors could be perceived to be involved with the preparation of the financial statements of a listed client
company, which is prohibited by ethical standards. IFAC’s Code of Ethics for Professional Accountants states that for a listed
client, the audit firm should not be involved with the preparation of financial statements, which would create a self-review
threat so severe that safeguards could not reduce the threat to an acceptable level. Although the typing of financial statements
itself is not prohibited by ethical guidance, the risk is that providing such a service could be perceived to be an element of
the preparation of the financial statements.
It is possible that during the process of typing the financial statements, decisions and judgments would be made. This could
be perceived as making management decisions in relation to the financial statements, a clear breach of independence.
Therefore to eliminate any risk exposure, the prudent decision would be not to type the financial statements, ensuring that
Blod Co appreciates the ethical problems that this would cause.
Tutorial note: This is an area not specifically covered by ethical guides, where different audit firms may have different views
on whether it is acceptable to provide a typing service for the financial statements of their clients. Credit will be awarded for
sensible discussion of the issues raised bearing in mind other options for the audit firm, for example, it could be argued that
it is acceptable to offer the typing service provided that it is performed by people independent of the audit team, and that
the matter has been discussed with the audit committee/those charged with governance

第2题：

Your IT director has decided to allow employees to use their laptops at home as well as in the office. You have deployed the Junos Pulse client to allow access to the offices 802.1X-enabled wired network. Your company also has the Junos Pulse Secure Access Service deployed. You want the Junos Pulse client to automatically launch the appropriate access method depending on each users location.Which three are supported to determine the users location?（）

A. MAC address

B. DNS server

C. DHCP server

D. resolve address

E. endpoint address


参考答案：B, D, E

第3题：

JOL Co was the market leader with a share of 30% three years ago. The managing director of JOL Co stated at a

recent meeting of the board of directors that: ‘our loss of market share during the last three years might lead to the

end of JOL Co as an organisation and therefore we must address this issue immediately’.

Required:

(b) Discuss the statement of the managing director of JOL Co and discuss six performance indicators, other than

decreasing market share, which might indicate that JOL Co might fail as a corporate entity. (10 marks)


正确答案：
(b) It would appear that JOL’s market share has declined from 30% to (80 – 26)/3 = 18% during the last three years. A 12%
fall in market share is probably very significant with a knock-on effect on profits and resultant cash flows. Obviously such a
declining trend needs to be arrested immediately and this will require a detailed investigation to be undertaken by the directors
of JOL. Consequently loss of market share can be seen to be an indicator of potential corporate failure. Other indicators of
corporate failure are as follows:
Six performance indicators that an organisation might fail are as follows:
Poor cash flow
Poor cash flow might render an organisation unable to pay its debts as and when they fall due for payment. This might mean,
for example, that providers of finance might be able to invoke the terms of a loan covenant and commence legal action against
an organisation which might eventually lead to its winding-up.
Lack of new production/service introduction
Innovation can often be seen to be the difference between ‘life and death’ as new products and services provide continuity
of income streams in an ever-changing business environment. A lack of new product/service introduction may arise from a
shortage of funds available for re-investment. This can lead to organisations attempting to compete with their competitors with
an out of date range of products and services, the consequences of which will invariably turn out to be disastrous.
General economic conditions
Falling demand and increasing interest rates can precipitate the demise of organisations. Highly geared organisations will
suffer as demand falls and the weight of the interest burden increases. Organisations can find themselves in a vicious circle
as increasing amounts of interest payable are paid from diminishing gross margins leading to falling profits/increasing losses
and negative cash flows. This leads to the need for further loan finance and even higher interest burden, further diminution
in margins and so on.
Lack of financial controls
The absence of sound financial controls has proven costly to many organisations. In extreme circumstances it can lead to
outright fraud (e.g. Enron and WorldCom).
Internal rivalry
The extent of internal rivalry that exists within an organisation can prove to be of critical significance to an organisation as
managerial effort is effectively channeled into increasing the amount of internal conflict that exists to the detriment of the
organisation as a whole. Unfortunately the adverse consequences of internal rivalry remain latent until it is too late to redress
them.
Loss of key personnel
In certain types of organisation the loss of key personnel can ‘spell the beginning of the end’ for an organisation. This is
particularly the case when individuals possess knowledge which can be exploited by direct competitors, e.g. sales contacts,
product specifications, product recipes, etc.

第4题：

问答题
Practice 5　　● Your company has decided to invest some of this year’s exceptionally high profits in one of the following areas:　　● New company buses　　● Culture comparative Courses　　● Special bonus payments.　　● You have been asked to write a report recommending how the profits should be invested and what benefits they would bring respectively.　　● Write 200-250 words on your Answer Sheet.

正确答案： 【参考范文】
Introduction
The purpose of this report is to analyze how the company should reinvest its profits this year. Options under consideration include purchasing new company buses, providing language training courses and paying special bonuses.
Findings
Options under consideration
New company buses
Despite that the motorcade of company buses are aged, they are still good enough to use. They are equipped with comfortable sofa seats, air-conditioning system and even karaoke. Therefore, their hardware is definitely not out of date. In addition, engines of these vehicles were only replaced last year, and they all came from Bolvo which run very smoothly. As a result, new company buses would be out of the question.
Culture comparative courses
Since the company is planning to increase its international market shares, especially in China and Japan, attending culture comparative courses would be very help for employees to deal with business partners and customers in those regions. Furthermore, courses would also increase cohesion, that is to say, staff members would get on with each other as classmates. They would certainly keep in memory this special period of happy time for many years to come. Therefore, the idea of investing in culture comparative courses is not bad.
Special bonus payments
As is known to all, special bonus payments would stimulate motivations. However, they would not have immediate improvement on the company’s overall performances. In addition, there’s also a potential hazard regarding the resentment of stall ineligible for the payments. If a precedent for future payments is set, think about what we shall do then to boost the morale in a rainy day. Therefore, it would be unwise to invest in bonus payments.
Recommendations
To conclude, investing in culture comparative courses will achieve a win-win situation for both the company and staff. It is recommended that the company arrange courses in Chinese and Japanese for employees who have contact with partners and customers in the above regions. As for other members of staff who are interested, they should also be encouraged to participate in.
解析： 暂无解析

第5题：

___________where the sound laboratory9

A.Has it decided; will build
B.Will it be decided; will be built
C.Has it been decided; will be built
D.Is it decided; is built

答案：C
解析：
第一个空，事情被决定，强调其结果，故用现在完成时的被动语态。第二个空，语音室应该是被建造．故选C。

第6题：

The managing director would bear the ____ for the accident, although it was not really his fault.

A、guilt

B、charge

C、blame

D、accusation


参考答案：C

第7题：

—You work for a small chain of clothing stores. The Managing Director has asked you to write a short report on last month's performance.

—Look at the charts and table below, on which you have already made some handwritten notes.

—Then, using all your handwritten notes, write the report for your Managing Director

—Write 120-140 words.


正确答案：To: Chris Sutcliffe Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply from 2% to 8% mainly because of dissatisfaction with the new manager on the other hand there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes which are already the best selling goods increased from 60 to 65% of total sales at the expense 'of men's clothing. Children's clothes were unchanged at 20%.
To: Chris Sutcliffe, Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D, compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover, which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change, while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply, from 2% to 8%, mainly because of dissatisfaction with the new manager on the other hand, there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes, which are already the best selling goods, increased from 60 to 65% of total sales, at the expense 'of men's clothing. Children's clothes were unchanged, at 20%.

第8题：

4 You are a senior manager in Becker & Co, a firm of Chartered Certified Accountants offering audit and assurance

services mainly to large, privately owned companies. The firm has suffered from increased competition, due to two

new firms of accountants setting up in the same town. Several audit clients have moved to the new firms, leading to

loss of revenue, and an over staffed audit department. Bob McEnroe, one of the partners of Becker & Co, has asked

you to consider how the firm could react to this situation. Several possibilities have been raised for your consideration:

1. Murray Co, a manufacturer of electronic equipment, is one of Becker & Co’s audit clients. You are aware that the

company has recently designed a new product, which market research indicates is likely to be very successful.

The development of the product has been a huge drain on cash resources. The managing director of Murray Co

has written to the audit engagement partner to see if Becker & Co would be interested in making an investment

in the new product. It has been suggested that Becker & Co could provide finance for the completion of the

development and the marketing of the product. The finance would be in the form. of convertible debentures.

Alternatively, a joint venture company in which control is shared between Murray Co and Becker & Co could be

established to manufacture, market and distribute the new product.

2. Becker & Co is considering expanding the provision of non-audit services. Ingrid Sharapova, a senior manager in

Becker & Co, has suggested that the firm could offer a recruitment advisory service to clients, specialising in the

recruitment of finance professionals. Becker & Co would charge a fee for this service based on the salary of the

employee recruited. Ingrid Sharapova worked as a recruitment consultant for a year before deciding to train as

an accountant.

3. Several audit clients are experiencing staff shortages, and it has been suggested that temporary staff assignments

could be offered. It is envisaged that a number of audit managers or seniors could be seconded to clients for

periods not exceeding six months, after which time they would return to Becker & Co.

Required:

Identify and explain the ethical and practice management implications in respect of:

(a) A business arrangement with Murray Co. (7 marks)


正确答案：
4 Becker & Co
(a) Joint business arrangement
The business opportunity in respect of Murray Co could be lucrative if the market research is to be believed.
However, IFAC’s Code of Ethics for Professional Accountants states that a mutual business arrangement is likely to give rise
to self-interest and intimidation threats to independence and objectivity. The audit firm must be and be seen to be independent
of the audit client, which clearly cannot be the case if the audit firm and the client are seen to be working together for a
mutual financial gain.
In the scenario, two options are available. Firstly, Becker & Co could provide the audit client with finance to complete the
development and take the product to market. There is a general prohibition on audit firms providing finance to their audit
clients. This would create a clear financial self-interest threat as the audit firm would be receiving a return on investment from
their client. The Code states that if a firm makes a loan (or guarantees a loan) to a client, the self-interest threat created would
be so significant that no safeguard could reduce the threat to an acceptable level.
The provision of finance using convertible debentures raises a further ethical problem, because if the debentures are ultimately
converted to equity, the audit firm would then hold equity shares in their audit client. This is a severe financial self-interest,
which safeguards are unlikely to be able to reduce to an acceptable level.
The finance should not be advanced to Murray Co while the company remains an audit client of Becker & Co.
The second option is for a joint venture company to be established. This would be perceived as a significant mutual business
interest as Becker & Co and Murray Co would be investing together, sharing control and sharing a return on investment in
the form. of dividends. IFAC’s Code of Ethics states that unless the relationship between the two parties is clearly insignificant,
the financial interest is immaterial, and the audit firm is unable to exercise significant influence, then no safeguards could
reduce the threat to an acceptable level. In this case Becker & Co may not enter into the joint venture arrangement while
Murray Co is still an audit client.
The audit practice may consider that investing in the new electronic product is a commercial strategy that it wishes to pursue,
either through loan finance or using a joint venture arrangement. In this case the firm should resign as auditor with immediate
effect in order to eliminate any ethical problem with the business arrangement. The partners should carefully consider if the
potential return on investment will more than compensate for the lost audit fee from Murray Co.
The partners should also reflect on whether they want to diversify to such an extent – this investment is unlikely to be in an
area where any of the audit partners have much knowledge or expertise. A thorough commercial evaluation and business risk
analysis must be performed on the new product to ensure that it is a sound business decision for the firm to invest.
The audit partners should also consider how much time they would need to spend on this business development, if they
decided to resign as auditors and to go ahead with the investment. Such a new and important project could mean that they
take their focus off the key business i.e. the audit practice. They should consider if it would be better to spend their time trying
to compete effectively with the two new firms of accountants, trying to retain key clients, and to attract new accounting and
audit clients rather than diversify into something completely different.

第9题：

The dentist has decided to extract your bad tooth.

A:take out
B:repair
C:pull
D:dig

答案：A
解析：
本题考查的是对动词的认知。这句话的意思是：牙医决定拔掉你的坏牙。 extract的意思是拔出，例如：He tried to extract his pole from the mud．他试图用力将杆子从泥中拔出来。选项A take out取出、拔出，例如：How many teeth did the dentist take out？ 牙科医生给患者拔了几颗牙？选项B repair修理。选项C pull拉，但只有pull out才能表示拔出。选项D dig挖掘。extract和take out意思最接近，所以选A。

第10题：

填空题
The new university graduate is confident of (win) ____ the post as the assistant to the managing director.

正确答案： winning
解析：
本题考查动名词。句意：这位刚毕业的大学生有信心得到这个董事助理的职位。空格位于介词of的后面，应为介词的宾语，所以空格处应为名词或动名词。故应填入winning。

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