Advertisements are the most important part in newspapers.
It introduces newspapers past and today and its contents.
There is a lot of useful information on newspapers.
People like newspapers very much.
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(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.
(1).What will you possibly want to know from a washer advertisement?
A、some details
B、how much it will cost
C、its functions
D、all of the above.
(2).What is the author’s attitude towards most people’s claim that they never read advertisements?
A、doubt
B、agreement
C、acceptance
D、in favor of
(3).According to the text, which of the following statements is true?
A、only TV commercials are useful in daily life
B、advertisements help to change our life
C、advertisements should be serious
D、advertisements make us spend more money on newspaper, magazines and broadcast programs
(4).In the passage, the author is focusing on ____________.
A、how people buy things through advertisements
B、the useful service of advertisements to the community
C、how advertisers spend their money
D、the advantages and disadvantages of advertisements
(5).According to the passage, advertisements will NOT make us ____________.
A、buy something
B、know the functions of some new goods
C、learn some knowledge
D、forget the old things that are already known by people
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听力原文: [29] Moving away from newspapers, let's now focus on magazines. Now the first magazine was a little periodical called The Review, and it was started in London in 1704. It looked a lot like the newspapers of the time. But in terms of its content, it was much different. [30] Newspapers were concerned mainly with news events, but The Review focused on important domestic issues of the day, as well as the policies of the government. Now in England at that time, people could still be thrown in jail for publishing articles that were critical of the king. And that's what happened to Daniel Defoe. He was the outspoken founder of The Review. Defoe actually wrote the first issue of The Review from prison. You see, he had been arrested because of his writings that criticized the policies of the Church of England, which was headed by the king. After his release, Defoe continued to produce The Review and the magazine started to appear on a more frequent schedule, about three times a week. It didn't take long for other magazines to start popping up. [31] In 1709, a magazine called The Tattler began publication. This new magazine contained a mixture of news, poetry, political analysis, and philosophical essays.
(30)
A.Early newspapers in England.
B.The early history of magazines.
C.The life of Daniel Defoe.
D.Differences between newspapers and magazines.
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The challenge that newspapers faced from the website is ( )
[A] the small text-ads that appear alongside search engines
[B] the localization of website and more elaborate service
[C] the display advertisements
[D] the classified advertisements
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第8题:
The most appropriate title for this text would be______.
A.American Newspapers: Struggling for Survival
B.American Newspapers: Gone with the Wind
C.American Newspapers: A Thriving Business
D.American Newspapers: A Hopeless Story
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