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资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to ta

题目
资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.

How can people support the UNISON?

A.by registering their support on the internet.
B.by applying for a job in UNISON.
C.by distributing newspaper adverts to people in the community.
D.all above.
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相似问题和答案

第1题：

When selecting a Network Interface Card (NIC), which of the following factors need to be considered?()

A. The type of application used on the network

B. The type of system bus used by the computers

C. The type of memory installed in each computer

D. The type of media used in the network topology

E. The type of protocols used in the network

F. The physical layout of the network hosts


参考答案：B, D, F

第2题：

共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.

The mass media are important to us because they shape______.
A: sports news
B: our decisions and opinions
C: mass communication
D: our messages
E: source of information
F: the mass media

答案：B
解析：
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。


本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important."

第3题：

Public opinions are usually ________ by mass media.

A. affect

B. influenced

C. change

D. effect


参考答案：B

第4题：

共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.

Each day we get a lot of messages from______.
A: sports news
B: our decisions and opinions
C: mass communication
D: our messages
E: source of information
F: the mass media

答案：F
解析：
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。


本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important."

第5题：

共用题干
Messages From the Media

1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.

For most people television is the most important______.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media

答案：E
解析：
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important.

第6题：

共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.

Paragraph 4______
A: Importance of Classroom Learning.
B: Television A Rich Source of Information.
C: Advertisements as important Messages from the Mass Media.
D: Various Messages One May Receive Each Day.
E: Media Means to Communicate Messages.
F: Importance of the Mass Media.

答案：D
解析：
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。


本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important."

第7题：

共用题干
Messages From the Media

1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.

Paragraph 4______
A:Importance of Classroom Learning.
B:Television一A Rich Source of Information.
C:Advertisements as Important Messages from the Mass Media.
D:Various Messages One May Receive Each Day.
E:Media-Means to Communicate Messages.
F: Importance of the Mass Media.

答案：D
解析：
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important.

第8题：

I have been convinced that the print media are usually more and more reliable than television.

A．accurate

B．ridiculous

C．urgent

D．shallow


正确答案：A

第9题：

共用题干
Messages from the Media
1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form is
media,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.
2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.
3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?
What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".
4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.
5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace.

Television,radio and books are all important media of______.
A: sports news
B: our decisions and opinions
C: mass communication
D: our messages
E: source of information
F: the mass media

答案：C
解析：
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是广告是一种重要的大众谋体。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是电视是一个重要的信息来源处。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是一天内人有可能获取的各种信息。


本题考查的是对所读材料大意与主旨的掌握。本段中心意思是大众媒体的重要性。


本题考查的是时阐述文章的主旨事实与细节的了解。依据是第二段的一二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第一段的三四句“Ex- amples of media are television,radio,newspapers and books and the telephone.The media that can reach many people at once are called mass media."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第三段的最后两句 "What is the most important source of information for you?People who are asked this ques-tion usually answer,‘Television’."


本题考查的是对阐述文章的主旨事实与细节的了解。依据是第五段的前两句“We use the information we get from radio,television,newspapers,and other media to make deci-sions and form opinions .That is why the mass media are so important."

第10题：

共用题干
Messages From the Media

1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.
2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.
3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".
4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.
5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.

Each day we get a lot of messages from______.
A:sports news
B:our decisions and opinions
C:mass communication
D:our messages
E:source of information
F: the mass media

答案：F
解析：
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：广告是一种重要的大众煤体。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：电视是一个重要的信息来源。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：一天内人有可能获取的各种信息。
本题考查的是对所读材料大意与主旨的掌握。本段中心意思是：大众媒体的重要性。
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第二段的一、二句“It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第一段的三、四句“Examples of media are television , radio , newspapers , books and the telephone.The media that can reach many people at once are called mass media."
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第三段的最后两句：What is the most important source of information for you? People who are asked this question usually answer,"Television".
本题考查的是对阐述文章主旨的事实与细节的了解。依据是第五段的前两句：We use the information we get from radio , television , newspapers , and other media to make decisions and form opinions .That is why the mass media are so important.

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