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资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best

题目
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

What Western retailers can do to stay competitive?

A.Localize their product selection.
B.Better understand the evolving Chinese consumer preferences.
C.Be aware of the importance of location choice.
D.All above.
参考答案和解析
答案：D
解析：
本题考查的是细节理解。
【关键词】western retailer; stay competitive
【主题句】第1自然段 According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets.根据我们的研究，中国的百思买被认为太贵了，他们的许多产品的价格都高于当地市场。
第2自然段 Rampant piracy in China also means local computers shops are willing to install
counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着，当地的电脑商店愿意在产品中安装盗版软件，这使其对消费者更有吸引力。
第3自然段 Apart from failing to differentiate its product lines, Best Buy also made the mistake
of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets.除了未能对其产品线进行区分之外，百思买也犯了一个错误，即效仿美国专注于建设大型旗舰店，而不是打造更小巧、更便利的零售商店。
第3自然段China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
中国可能是世界上汽车使用率最高的国家之一，但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。政府对免费购物袋的禁令也导致消费者购物更频繁，但每次购物的次数都减少了，这进一步刺激了社区商店的人气。
【解析】题干意为“西方零售商怎么做才能保持竞争力？”。选项A意为“产品选择本土化”；选项B意为“了解中国消费者偏好的演变”；选项C意为“了解位置选择的重要性”。根据主题句可知，选项A、B、C均有涉及，故选D。
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相似问题和答案

第1题：

_____ , you need to give all you have and try your best.

A．Being a winner

B．To buy a winner

C．Be a winner

D．Having been a winner


正确答案：B
根据后句句意你需要付出一切并且尽全力可知前面应该是后句的目的“为了获得冠军”，此处的buy意思是“换得”，符合句意，选B。

第2题：

In most cases women shoppers arc supposed to ______.

A. waste money on goods of poor quality

B. buy only the best clothes

C. be much more careful than men

D. think of the price of clothes and nothing else


正确答案：C

    46．答案为C  此考题为推理题。根据文章第4段第6句She will try on any number of things...，以及本段倒数第3句...a woman may easily spend an hour going from one counter to another before selecting the dresses she wants to try on，就可以推断出C正确。

第3题：

Why would the Hatches routinely go from store to store?

A. They decided to open a store

B. They wanted to save money

C. They couldn’t afford expensive things

D. They wanted to buy gifts for local kids


正确答案：B

第4题：

I _______ buy a flat, but it’s too expensive.

A、am going to

B、might

C、would like to


参考答案：C

第5题：

Fear of being unpopular and having no friends can push customers to buy certain products.()


参考答案：正确

第6题：

Why do many people buy things online on the 1lth of November every year? They think the things on sale are_

A. much cheaper

B. much lower

C. more expensive

D .much higher


参考答案：A

第7题：

The silk thread found in the hair of an Egyptian mummy suggests that .

A. Egyptians had probably travelled to China to buy silk

B. trade along the Silk Road began earlier than once thought

C. historical research often achieves fascinating results

D. new light can now be thrown on ancient trading practices


正确答案：B

第8题：

, you need to give all you have and try your best.

A. Being a winner B. To buy a winner

C. Be a winner D. Having been a winner


正确答案：B

第9题：

Salesmen do their best to lead people _____ things they do not need.

A: buying

B: buy

C: who buy

D: to buy


参考答案：D

第10题：

根据提供的信息和语言素材设计教学方案。用英文作答。
设计任务：请阅读下面学生信息和素材，设计一个20分钟的阅读教学活动，教案没有固?
定格式。但要包括以下几点：?
teaching objectives
teaching contents
key and difficult points
major steps and time allocation
activities and justifications
教学时间：20分钟?
学生概况：某城镇普通初三年级第一学期学生，40人。多数学生已经达到《义务教育英语课程标准(2011年版)》三级水平。学生课堂参与积极性一般。
语言素材：?
The Difficult Search for American Goods in the US
If you go to another country, what kinds of things would you buy? Would you buy a camera inJapan, some beautiful clothes in France, or a watch in Switzerland? No matter what you may buy,you might think those products were made in those countries. However. you could be wrong. KangJian is a 17-year-old student from Shanghai. Last year he went to visit his aunt and uncle in SanFrancisco. He found it interesting that so many products in the local shops were made in China. "Iwanted to buy a toy car for my cousin, but even though most of the toys had American brands, theywere made in China."
Toys are not the only things made in China."I wanted to buy a pair of basketball shoes," heexplains."But I had to visit five or six stores before finding a pair made in American!" Herealized that American can hardly avoid buying products made in China."In fact," he continues, "there were so many things made in Chinafootballs, handbags, pet food, mobile phones. EvenAmerican flags are made in China! " Kang Jian thinks it's great that China is so good at makingthese everyday things. However, he wishes that in the future China will also get better at makinghigh-technology products that people can buy in all parts of the world.


答案：
解析：
'leaching Contents: A passage about "The Difficult Search for American Goods in the US".
Teaching Objectives:
Knowledge objectives:
(1) Students can catch the main idea of the passage.
(2) Students can master the usage of those, they, it, etc.
Ability objectives:
(1) Students are able to use "those, they, it" in their daily conversations.
(2) Students are able to use the two reading strategies--skimming and scanning to find out the main idea and the detail information of a passage.
Emotional objectives:
Students can develop the habit of focusing on national affairs.
Teaching Key Point:
To further improve their reading skills like skimming and scanning.
Teaching Difficult Point:
How to use those, they, it, etc. to refer to some words.
Teaching Procedures:
Step 1 Pre-reading (3 minutes)
(1) The teacher asks students to talk about their traveling experience and what they want to buy if they go abroad.
(2) The teacher asks students to read the title of the passage and predict what the passage may talk about.
(Justification: This step can develop students' communication skills and broaden their way of thinking. It also makes a preparation for the next reading activity.)
Step 2 While-reading (13 minutes)
(1) Fast reading
Task: The teacher asks students to skim the passage, and answer the questions.
①What is the main idea of the passage
② What two things did Kang Jian want to buy in America
③ Where were they made
After reading, some students will be invited to share their ideas and the teacher will give them proper assessment and positive reply.
(Justification: Students' skimming ability can be improved through this step, from which they can master the general meaning of the passage, Positive feedback can encourage students to participate in class activity.)
(2) Careful reading
Task 1: The teacher asks students to read the passage carefully and do the "True or False" exercises.
E.g. He found it interesting that so many products in the local shops were made in USA.
The teacher checks the answers and gives students positive feedback.
Then the teacher check the answers.
Task 2: The teacher asks students to read the passage carefully and answer some questions.
①Where did Kang Jian go to visit his aunt and uncle
② What did he discover in the toy stores
③Why did he have to visit many stores before buying a pair of basketball shoes
④ What did he realize after his shopping experiences
⑤Why do yon think so many products in America are made in China How do you feel about lhis
The teacher asks some students to share their ideas and give them proper assessment.
Task 5: The teacher asks students to read the passage again, discuss what the underlined words refer to with their partners and write them down on their paper.
①No matter what you may buy, you might think those products were made in those countries. those:
② He found it interesting that so many products in the local shops were made in China. it:
③ I wanted to buy a toy car for my cousin, but even though most of the toys had American brands, they were made in China.
they:
The teacher explains the usage of "those, it and they" to students and asks them to make two sentences like the sentences above.
(Justification: Students' scanning skill can be improved through Task 1 and Task 2, from which they can master the way to find out the specific information of the passage and express their own ideas about it. Task 3 can not only
improve their skill of careful reading, but also improve their language competence. )
Step 3 Post-reading (4 minutes)
Divide the students into several groups and ask them to give some suggestions about how to get better at making high-technology products that people can buy in all parts of the world.
Then the teacher asks them to show their suggestions to the class and gives them feedback.
(Justification: The discussion can make students exchange their personal opinions and stimulate their interest in national affairs.)

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