We believe that sales will increase soon; （）, production costs will be going up also.A、soB、thusC、on the other handD、however

________we can succeed or not depends on how well we cooperate

A.Then

B.Thus

C.What

D.Whether

5． —Don’ t _______our hopes． Things will be fine soon．

—Yes． We should learn to be brave when we are in difficulties．

A． cheer up

B． give up

C． clean up

D． turn up

A.our production costs must be no more than 15 percent.

B.has done damage to our reputation

C.to negotiate with you

D.to make this product possible

A The product should finance itself ;

B Well, it seems that we underestimated the costs ;

C You only need a budget increase for the first order

When the writer says,"This is not going to be put right overnight", he means_________.

A． we must solve the problem very quickly

B． there is no completely fair thing all over the world

C． we need a long time to change the unfair reality

D． the problem that women lose will be solved soon

A going on ;

B getting along ;

C setting up

Michael: The Johnsons are moving next week. We are going to have a going-away party for them Saturday. Tracy: I didn't realize they were moving so soon. ______ Michael: Yes, but we'll have one last chance to get together. We're planning a barbecue.

A．Wish them a happy journey.

B．May they have a more comfortable home.

C．They are really going to be missed.

D．We can't stay together forever, can we?

Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.

1.Advertising is in the main paid for by____.

A、the customer

B、the manufacturer

C、increased sales

D、reduced prices

2."Large scale" in the third paragraph means____.

A、expensive

B、well-balanced

C、extensive

D、colorful

3.According to the passage, trade fairs 1st paragraph may____.

A、replace exhibitions and markets

B、attract possible customers

C、offer fun and amusement

D、provide cheap goods

4.Advertising is often used to____.

A、deceive customers

B、increase production

C、arouse suspicion

D、push the sale

5.The word 'media' 1st paragraph refers to____.

A、the press

B、television

C、radio

D、all of the above

We are happy to be able to inform. you that the parts you ordered are now ()and available for picking up at the above address.

A、in stock

B、on stock

C、on hand

D、at stock