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问答题Passage 5Eliminating Sweatshops at Nike; Just Do It!　　Over the past decade, Nike has been one of the most profitable companies in the United States. However, at a time when the company’s spokesperson, Michael Jordan, was bringing in over $10 million, t

题目
问答题
Passage 5Eliminating Sweatshops at Nike; Just Do It!　　Over the past decade, Nike has been one of the most profitable companies in the United States. However, at a time when the company’s spokesperson, Michael Jordan, was bringing in over $10 million, the young, mostly women workers in its Indonesian plants were taking home only $ 2.23 a day. (31)______, working conditions in Nike’s Serang plant, 50 miles west of Jakarta, were far from ideal. Hundreds of workers, some children, were crowded into vast sheds where they glued, stitched, pressed, and boxed 70 million pairs of (32)______a year. Collusion between local management and government made organizing workers into unions both difficult and dangerous, and the high level of unemployment left workers powerless. Taken together, these labor practices helped keep cost so low and quality so high that a pair of running shoes that (33)______ for $ 75 retail in the United States cost just $18.25 to manufacture.　　With this type of cost and price structure, it is easy to see how Nike became so profitable. However, the ability to sustain these practices became an issue in 1996 when the U.S. media exposed these sweatshop conditions. As consumers became increasingly aware of (34)______ their sneakers were actually being made, some felt guilty, and human rights groups went so far (35)______ to organize boycotts of Nike products. Given the damage to Nike’s image and future profitability, something had to be done.　　At first, Nike CEO Phillip Knight defended his operations, noting that Nike pays its workers no (36)______ than its rivals do and that these workers make more than minimum wage in the host countries. Critics countered that the level of pay was (37)______ the subsistence level and much lower than what is paid by other U.S. companies such as Coco-Cola, Gillette, and Good-year.　　To end this image problem (38)______ and for all, on May 12,1998, Knight pledged to (a) raise the minimum worker age requirement, (b) adopt U. S.-style safety and health standards, and (c) allow human rights groups to help monitor working conditions in all foreign plants. He again showed his commitment to reform six months later (39)______ raising wages 22 percent to offset the currency devaluation that rocked Indonesia in the fall of 1998. Knight used both occasions to challenge his competitors to do the same, realizing that their failure to do so would put Nike at a competitive disadvantage. Although it is currently unclear how these (40)______ will respond, it is obvious that Nike is at least trying to establish its image as a trend setter in both footwear and working conditions in international locations.
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相似问题和答案

第1题：

Working hours in the United States ____________over the past 20 years.

A. have increased

B. increased

C. were increasing

D. have been increased


参考答案：A

第2题：

请阅读Passage 1。完成第小题。
Passage 1
African elephants have been slaughtered at alarming rate over the past decade, largely because they are the primary source of the world's ivory. Their population has been dwindled from 1.3 million in 1979 to just 625,000 today, and the rate of killing has been accelerating in recent years because many of the older, bigger tusked animals have already been destroyed. "The poachers now must kill times as many elephants to get the same quantity of ivory," explained Curtis Bohlen,Senior vice president of the World Wildlife Fund.
Though its record on the environment has been spotty so far, the government last week took the lead in a major conservation issue by imposing a ban on ivory imports into the US. The move came just four days after a consortium of conservation groups, including the World Wildlife Fund and Wildlife Conservation International, called for that kind of action, and it made the US the first nation to forbid imports of both raw and finished ivory. The ban, says Bohlen, sends a very clear message to the ivory poachers that the game is over.
In the past African nations have resisted an ivory ban, but increasingly they realized that the decimation of the elephant herds poses a serious threat to their tourist business. Last month Tanzania and several other African countries called for an amendment to the 102 nation Convention on International Trade in Endangered Species that would make the ivory trade illegal worldwide.
The amendment is expected to be approved at an October meeting in Geneva and to go into effect next January. But between now and then, conservationists contend, poachers may go on a rampage,killing elephants wholesale, so nations should unilaterally forbid imports right away. The US government brought that argument, and by week's end the twelve nations European Community had followed with its own ban.

Since many of the older, bigger-tusked animals have already been destroyed, what did the poacher do?
查看材料

A．They gave up poaching.
B．They killed more elephants to get the same quantity of ivory..
C．To them, game is over.
D．They realized it was illegal to slaughter elephants.

答案：B
解析：
文中第一段提到“The poachers now must kill times as many elephants to get the same quan-tity ofivory”．由此可知．偷猎者现在必须捕杀更多的大象以得到相同量的象牙。故选B。

第3题：

Passage Two

America put more people in prison in the 1990s than in any decade in its history. That started a debate over the wisdom of spending billions of dollars to keep nearly 2 million people locked up. According to statistics, the United States ends 1999 with 1983084 men and women in prisons. That shows an increase of nearly 840,000 prisoners during the 1990s and makes the United States the country with the highest prisoner population in the world. With the cost of housing a prisoner at about $20,000 a year the cost in 1999 for keeping all these prisoners behind bars is about $39 billion.

Some experts argue that the money is well spent, saying the cost of keeping prisoners behind bars doesn't seem much in comparison in the 1990s coincided with (与……相一致) a steady drop in the US crime rates. It is reported that serious crime has decreased for seven years in a row. "There are noticeable number of people who don't do crimes because they don't want to go to prison," they say.

36. There is a heated debate among American experts because ______.

A. America has put 2 million people in prison

B. the cost for housing a prisoner keeps rising

C. billions of dollars has been spent on prisoners

D. the prisoner population is the largest in the world


正确答案：C

36．答案为C。此处为因果关系，根据第一段第一句，America put more people in prison in the l990s than in any decade in its history作出该项选择。

第4题：

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
With programmatic technology,Facebook and Google could

A.produce more ads and create more advertising jobs.
B.merge a series of large advertising companies.
C.deliver advertising to specific audiences at a low cost.
D.build relationships with publishing platforms one by one.

答案：C
解析：
第三段指出Facebook和Google广告盈利巨大并说明原因：以低成本投放定向广告（deliver targeted advertising at a low cost）。第四段进而说明Facebook和Google的广告模式：利用编程技术向特定用户投放广告（buy access to specific audiences）。结合二者可知，C.正确．Targeted advertising与（advertise to）specific audiences同义。[解题技巧]A.半对（produce more ads）半错（create more advertising jobs）：第四段末句指出，程序性广告模式生产的广告更多，需要的人力却更少。B.将第三段末句“（Facebook和Google的垄断地位迫使）大型广告公司之间（large advertising firms）进行合并”曲解为“Facebook和Google兼并了一系列大型广告公司”。D.与第四段③句“公司可以利用编程技术一次性购买多个发布平台的访问权限，绕开逐一建立关系的步骤（bypassing.…each one）”相悖。

第5题：

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Which of the following would be the best title for the text?

A.Where Did All the Advertising Jobs Go?
B.How Do Facebook and Google Produce Ads?
C.Why is the Number of Ads Declining?
D.What is the Future of the Advertising Business?

答案：A
解析：
本文首段提出现象“广告业工作数量在减少”。随后阐释两个原因：Facebook和Google使技术工作取代广告工作；广告和媒体业务融合使媒体公司取代广告公司。末段总结指出：广告业务正在从广告公司向Facebook、Google以及媒体公司转移。可见A.为全文关注现象，为恰当题目。[解题技巧]B.错误有二：首先以偏概全，全文论述广告工作减少的两大原因，“Facebook和Google”只是其中一个原因；其次偏离文章重点：文章关注点在于“Facebook和Google对广告业工作的影响”，并非“二者如何制作广告”。C.将全文论述主体“广告工作的减少（the decline of advertising jobs）”篡改为“广告数量的减少（the number of ads is declining）”。D.源于第六段末句，但作者重在分析“广告工作的走向”，并非“广告业的未来前景”。

第6题：

Do you know the Nike ________ “Just do it”?

A.slogan

B.rival

C.swindle

D.ailment


答案：A

解析：slogan为口号；rival为竞争对手；swindle为骗局；ailment为毛病；原题题意为你知道Nike的口号“Just Do it”吗；故选A

第7题：

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Which of the following is true of"branded content"?

A.It is produced by media companies.
B.It is similar to traditional advertising.
C.It advertises famous journals.
D.lts value has declined in recent years.

答案：A
解析：
由题干关键词“branded content”锁定第五段。该段②句给出品牌化内容的定义：公司赞助的媒体（corporate-sponsored media）；③句援引实例指出：公司收购知名报刊（即媒体公司），生产品牌化内容。即品牌化内容由品牌／公司赞助，由媒体公司生产．A.正确。[解题技巧]B.反向干扰：第五段②句以more than说明品牌化内容更像传统娱乐，而非传统广告。C.将③句“报刊生产品牌化内容，为企业做宣传”篡改为“品牌化内容意在宣传报刊”。D.将末句“品牌化内容使传统广告业的平均创造性账户收益价值（the value of the average“creative-account win”）下降”篡改为“品牌化内容的价值下降”。

第8题：

Most of us，when we reached our teens，started looking forward to the day when we would occupy places of our own，far from the confines of our families. We saw this moving away as a chance to strike out on our own，to grow，to spread out wings and experience freedom. At the same time，we regarded this independence as temporary-the thing to do until we found the perfect mate and married. Over the years，many millions of people have made this passage from one family to another，with just a brief，often nervous interval of independence in between. But recently，more and more people have begun to challenge the concept that living together is better than living alone. Being single is now accepted as an alternative lifestyle-one that is natural，rewarding，and complete. In fact，being single has become almost fashionable.


正确答案：
我们大多数人到了十几岁的时候，就开始向往有一天能有自己的独立空间，从而远离家庭的束缚。我们把离开家看做是独立生活、长大成人、展翅飞翔和体验自由的机会。但与此同时，我们认为这种独立只不过是在我们找到满意的伴侣并结婚之前的暂时的事情。这些年中，几百万人们都是这样从一个家庭到另一个家庭过来的，中间经历了一个短暂、并且常常是不知所措的独立阶段。但是最近，这种与人住在一起比独居更好的观念正开始受到越来越多的人们的挑战。独身现在被人们看做是生活方式的另一种选择-这种生活方式是合乎自然的，有意义的，而且是没有什么缺陷的。实际上，独身已经变得近乎流行起来了。

第9题：

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
Paragraphs l and 2 indicate that

A.the number of ads is experiencing an unprecedented decrease.
B.the decline of advertising jobs results from a drop in ads.
C.advertising jobs usually increase during an economic expansion.
D.Americans are more willing to read ads today than in the past.

答案：C
解析：
首段指出，美国广告业工作数量首次（For the first time on record）在经济扩张中减少（即：该现象前所未有）。第二段末句再次以“不可恩议的减少（mysterious decline）”强调现象不同寻常。可见，通常情形是“广告工作数量在经济扩张过程中会增加”，C.正确。[解题技巧]A.将首段“正经历前所未有下滑”的主体由“广告工作数量（advertising-spccific jobs）”偷换为“广告数量（ads）”。B.反向干扰：第二段①②句以问答形式指出“广告工作数量的减少并非广告数量减少造成（not a case of…）”。D.源自第二段②句，但该内容只说明“如今美国人所看广告数量显著增加”这一客观事实，并未体现“如今美国人更爱看广告”这一主观意愿。

第10题：

For the first time on record,the number of advertising-specific jobs in the U.S.is declining in the middle of an economic expansion,according to government data.What's going on?It's certainly not a case of fewer advertisements.The typical American has gone from seeing about 500 ads each day in the 1970s to about 5,000 today,according to a common industry statistic.That is one corporate message for roughly every 10 seconds of waking life.Instead,the mysterious decline can be explained by two developments.First,there are Facebook and Google.They are the largest advertising companies in the world-and,quite likely,the largest in the history of the world.Last year,90 percent of the growth of the digital-advertising business went to just these two firms.Facebook and Google are so profitable because they use their enormous scale and data to deliver targeted advertising at a low cost.This has forced the world's large advertising firms to preserve their profitability through a series of mergers,accompanied by jobs cut.s in the name of efficiency.The emergence of an advertising duopoly has coincided with the rise of"programmatic advertising,"a term that essentially means"companies using algorithms to buy and place ads in those little boxes all over the internet."As any Macl Men fan might intuit,advertising has long been a relationship-driven business,in which multimillion-dollar contracts are hammered out over one-on-one meetings,countless lunches,and even more-countless drinks.With programmatic technology,however,companies can buy access to specific audiences across several publishing platforms at once,bypassing the work of building relationships with each one.That process produces more ads and requires fewer people-or,at least,fewer traditional advertising jobs and more technical jobs.Second,there is the merging of the advertising and entertainment businesses.As smartphone screens have edged out TV as the most important real estate for media,companies have invested more in"branded content"-corporate-sponsored media,such as an article or video,that resembles traditional entertainment more than it does traditional advertising.Some of the most prominent names in journalism,such as The New York Times,BuzzFeed,Vice,and The Atlantic,are owned by companies that have launched their own branded-content shops,which operate as stand-alone divisions.As many media companies have tried to become more like advertising companies,the value of the average"creative-account win,"an ad-industry term for a new contract,has declined,falling by about 40 percent between 2016 and 2017.So there are two major themes of the decline of advertising jobs,one that has to do with the companies that now create them and one that has to do with the way brands prefer to market themselves nowadays.In short,the future of the advertising business is being moved to technology companies managing ad networks and media companies making branded content-that is,away from the ad agencies.
The underlined phrase"the companies"（Line 2,Para.6）mainly refers to

A.ad agencies.
B.media companies.
C.Facebook and Google.
D.branded content makers.

答案：C
解析：
第六段首句总结广告工作减少的两大原因，前者对应第一个原因（Facebook和Google的出现）．后者对应第二个原因（广告与娱乐产业融合）。由上文可知，Facebook和Google的程序性广告使传统广告工作减少，技术性广告工作增加，即：第六段首句the companies指代Facebook and Google;create them指“生成技术性广告工作”．C.正确。[解题技巧]A.与第六段末句“广告业务正从广告代理公司转移出来，即广告代理公司无法再创造更多广告工作”相悖。B.利用文中另一重要对象meclia companies做干扰。但与之相连的是第二个原因（the way brands prefer to market themselves），即“它是品牌化内容的生产者”，并非第一个原因中the companies所指。D.实则与media companies同指（由第五段论述及第六段末句media companies making branded content可知），故同排除。

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