单选题It might take 30 to 40 years for computer newspapers to replace traditional newspapers, because ______.A it is technologically impossible nowB computer newspapers are too expensiveC there is strong resistance from both the general population and profes

Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business. Compared with their American counterparts,Japanese newspapers are much more stable because they______A.have more sources of revenue B.have more balanced newsrooms C.are less dependent on advertising D.are less affected by readership

单选题We can infer from the passage that ______.A all technological changes are goodB all technologies will eventually replace old onesC new technologies will eventually replace old onesD traditional newspapers are here to stay for another century

共用题干 Local Newspapers in Britain1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a weekly circulation of 1 3 million.Nearly every town and country area has its own paper,and almost every local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local events-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news .If there is no room for it in this week's edition,a news item can be held over until the following week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on advertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. Local newspapers are well received because they carry articles that please______.A: a lot of moneyB: British peopleC: morningD: local peopleE: national issuesF: local issues

Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business. The most appropriate title for this text would be____A.American Newspapers:Struggling for Survival B.American Newspapers:Gone with the Wind C.American Newspapers:A Thriving Business D.American Newspapers:A Hopeless Story

Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers? Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen. Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.The money spent on advertisements is__________.A.wasted B.not much C.worthwhile D.of no use to anyone

单选题What is the text about?A Advertisements are the most important part in newspapers.B It introduces newspapers past and today and its contents.C There is a lot of useful information on newspapers.D People like newspapers very much.

Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business. Some newspapers refused delivery to distant suburbs probably because_____A.readers threatened to pay less B.newspapers wanted to reduce costs C.journalists reported little about these areas D.subscribers complained about slimmer products

单选题From the passage, we can conclude that ______.A weekly newspapers and other weekly news magazines are for busy peopleB daily newspapers are for people in general onlyC news can be used for educational purposesD news services compete for readers

问答题Practice 6　　● In your company twenty employees receive, at the company’s expense, a personal copy of a daily financial newspaper, which they collect from reception each day. There have been disputes with the newspaper deliveryman about the correct number that should be delivered.　　● Your manager has asked you to investigate and you have discovered:　　● Employees who are not entitled to newspapers take them from reception.　　● The newspapers are delivered. And taken, before the receptionist arrives for work.　　● There are spare copies when employees are absent or away on business trips.　　● Write a short report of 200—250 words to your manager suggesting how to make sure that the correct number of newspapers is delivered each day and that the right person receive them.

单选题Which of the following is NOT an advantage of computer newspapers?A They are cheaper than traditional newspapers.B They are very convenient to use.C You can get more information from them quickly.D You can easily save information for future use.

单选题It might take 30 to 40 years for computer newspapers to replace traditional newspapers, because ______.A it is technologically impossible nowB computer newspapers are too expensiveC there is strong resistance from both the general population and profes

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