简要分析TD商城采取的竞争战略类型。并指出该战略类型的适用情况及风险。

答案：

解析：

正确答案：
【正确答案】：（1）该企业生产产品的成本比其它竞争对手的成本要低30%，因此主要采取的是成本领先战略。成本领先战略的目标是成为整个行业中成本最低的制造商。
成本领先战略主要适用于以下一些情况：市场中存在大量的价格敏感用户；产品难以实现差异化；购买者不太关注品牌；消费者的转换成本较低。这时，企业应当力求成为产业中的低成本生产者，使产品价格低于竞争者，以提高市场份额。
（2）战略的关键要素包括有愿景、具有可持续性、有效传递战略的流程、与获取竞争优势有关、能利用企业与环境之间的联系。
（1）The cost of the products that the company produces is 30% lower than its competitors, it mainly adopts the cost leadership strategy. The goal of this strategy is to become lowest cost manufacturer in the industry.
The cost leadership strategy is mainly used in the following conditions: large number of price-sensitive customers exist in the market; the products is difficult to differentiate with each other; the buyers don’t care about the brand so much; the switching cost is low. At this time, the enterprises should strive to become the low cost manufacturer in the industry in order to make the product price lower than its competitors and increase the market share.
（2）The key elements of the strategy includes: ①It have a vision; ②It can be sustainable; ③It has a process that can transmit the strategy effectively;④It has a relation with obtaining competitive advantages; ⑤It can make use of the relation between the enterprises and the environment around.

正确答案：子公司A采用的总体战略为收缩战略中的转向战略。转向战略较多涉及企业的整个经营努力的改变。具体做法包括重新定位或调整现有的产品和服务及调整营销策略。案例中子公司A在金融危机造成高端奢侈品销售萎缩的情况下由奢侈品高端市场转向奢侈品中低端市场通过加大营销力度取得良好成果因此属于收缩战略中的转向战略。